We are on a mission to boost mealtime engagement rates

The kids not engaging with your painstakingly prepared meals? Putting their ungratefulness to one side, Studio ChewChoo is born out of a desire to foster the power of imagination so your toddler doesn’t have to make a meal out of eating an adequate amount of food.

What we do

We put the chew in choo choo

Ever since the first disruptor turned a spoon into a train with the power of their mind, we’ve been using Actual Imagination to give our clients all the tools they need to transform meal times for the most challenging demographic: toddlers. From rebranding carrots into rocket ships to giving broccoli a new lease of alien life, we are turning play into a parent’s superpower.

See case studies >

  • "Before Studio ChewChoo, dinner was a battleground. Now, it's all the fun at the fairground! Our son actually asks for 'Carousel Cucumbers' and I never thought I'd see the day when vegetables were met with cheers instead of tears!"

    Cal’s mummy

  • "Studio ChewChoo turned our picky eater into a culinary explorer overnight. Last week, our daughter tried squid by pretending to be a deep-sea diver sampling 'Kraken Tentacles'. I'm still in shock!"

    Santiago’s papa

  • "Meal prep used to be my least favourite part of the day. Now, I find myself giggling as I come up with new 'Fairy Feast' names for broccoli. Studio ChewChoo hasn't just changed my kid's attitude towards food – it's rekindled my own imagination!"

    Aoife’s mumma

  • "I was skeptical at first, but Studio ChewChoo's methods have transformed our mealtimes from stress-fests to giggle-fests. Our daughter now sees her plate as a magical realm to be explored. Who knew that renaming mashed potatoes 'Cloud Fluff' could make such a difference?"

    Aisha’s dad

Our services

  • We take the greatest mealtime challenges of our clients and develop bespoke strategies to help increase mealtime engagement rates.

  • Using the latest in Actual Imagination, we design innovative layouts that bring each ingredient to life.

  • Based on the most up-to-date research in toy persuasioning technology, we’ll release weekly reports on the most effective toys to pretend to give meals to.

  • Disrupting the norm, we make groundbreaking strides in helping our clients understand how toddlers magically eat all of their greens at nursery.