The challenge
Ethan (age 4) would only eat beige foods, with a 95% rejection rate of non-beige items.
The solution
The beige spectrum illusion
Studio ChewChoo developed the "Beige Spectrum Illusion" strategy to help introduce a variety of foods as different shades of beige. This innovative approach leverages the principles of visual perception and colour psychology to gradually expand Ethan's dietary range.
The results
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After 4 months, Ethan willingly accepted 9 new non-beige foods without the illusion.
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Parental mealtime stress decreased by 70%, measured using the Family Mealtime Stress Index (FMSI).
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His "Food Variety Acceptance Scale" score beat industry benchmarks to rise from from 14 to 31.